I recently did some CultureMap automotive features: one with the Ford Mustang and another about the Chrysler 300 and 200 sedans. Both were a lot of fun to shoot although in both cases we ended up starting a lot later in the morning than I would have liked and so the natural light was overhead and bright. I love the summer and the long days, but it makes it hard to catch the sunrise. Luckily I make my own light, so I was able to combat the sun just a little for some of the shots. I've been experimenting with shooting the interiors, something I was never able to get right before, and I've been shining two speedlights into the interior from either side. I didn't invent this obviously, but it's been a revelation for me to be able to make interior shots interesting and dramatic. I need to work on repositioning the car if I have an angle or lighting setup that works I like, so I can get different angles under the ideal light conditions. Mental note.
I enjoyed driving all three cars, some more than others, sure. I made a big discovery, too: it's much easier to find bad things in good cars than it is to be honest about a car that, overall, isn't all that great. On a good car, the irritating details stand out more, it's hard to explain. The steering wheel on the Mustang drove me nuts.