McCauley Creative is the studio of Kevin McCauley, a senior designer & photographer in Houston, TX.
Graphic Design & Art Direction
A global internal website intended to generate excitement for new products within Shell. Campaign included a print campaign as well.
Partnered with the famous Laguna Seca racing circuit in Monterey, California to update their logo to solidify the track's relationship with longtime supporter Mazda.
Direction and design for a hardcover book documenting the Shell Pennzoil Grand Prix of Houston Indycar race.
Design, direction and photography for a Race Fan's Guide to Austin for Autoweek in the leadup to the United States Grand Prix. BBQ sauce lettering by Will Pierce.
Altastrada translates to 'The High Road' in Italian, which to me is evocative both literally and figuratively of the 1970s European rally racing that inspired this font. It began as a type study, and turned into a full alphabet based on the Lancia Stratos logo typeface.
Illustration projects completed for Shell. Using a limited palette and realistic shapes to enhance look and feel, aid communication while still complying with brand standards.